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Helpful Hints

Before you start

It can help to involve your printer early on in the project. He may suggest a more cost-effective method and advise on the choice of paper for the best end result. If you are planning to create an odd-sized piece, it’s worth checking maximum sizes as this might dictate which machinery is used and impact on price.

Preparing the artwork
  • Ensure all images are in the correct format, e.g. CMYK.
  • Check spot colours have been used consistently throughout the files.

A useful check for the above is to run out all separations, this will alert you to any additional or missing colours or items in your files, to save materials you can print separations directly to a pdf file.

When sending the artwork it always helps to include a brief instructional READ ME or similar. Even the most straightforward of jobs can benefit from a quick list of items involved, filenames, colours, sizes and anything else which is relevant to each job. You can upload your files by ftp, click here to find out more about supplying files.


Check proofs carefully, as this is the processed file which will create the final printing plates. If you do spot an error, or need to change something for whatever reason, this is the time to do it. Many printers now believe that proofing is an unecessary use of materials, time and cost which can be done simply on-screen by pdf. This has meant that proofing is now often an additional cost to you that may not have been accounted for or provided as an option. We believe that there is still no substitute for being able to check contract colour-calibrated proofs and in some instances even a paper mock-up. The benefit of a single set of proofs is soon recognised when a small error spotted at this stage saves reprinting an entire job. The simplest errors such as incorrect page order might be overlooked on a monitor, but is much more likely to be spotted with full-size proofs and/or mock up. PDF proofing is utilised where the job content allows and/or when time constraints dictate.

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